Why we are here
Because there is a fundamental flaw in the way most agencies approach media we saw an opportunity. We believe that agencies are too focused on their bottom line and not what is best for the client. There is a lack of communication between media teams. For example, the Television buyer does not know what the Internet buyer is doing. This creates inefficiencies.
Most people use several different media in a day. We feel that if an advertiser could put the right message in front of their target at the right time, their message would have much more impact.
At EarthQuake, one team initiates cross media promotions. EarthQuake believes that consistent messaging across different media can make all the difference for a successful campaign. Integrated Marketing Communications is the cornerstone to success.